Unit 1 – Career

• Choosing a new career
• Goals and planning
• Understanding your role in the job market

Unit 2 – Companies

• Types of organizations
• Discussion of well-known companies
• Comparing companies, brand importance

Unit 3 – Selling

• Sales processes
• Selling products
• Negotiation strategies

Unit 4 – Great Ideas

• New business ideas
• Examples of successful startups
• Innovative approaches

Unit 5 – Stress

• Causes of work-related stress
• Stress management techniques
• Sharing personal experiences

Unit 6 – Entertaining

• Business hospitality
• Organizing events
• Hosting guests

Unit 7 – New Business

• Starting a business
• Challenges and opportunities
• Market research

Unit 8 – Marketing

• Advertising products
• Marketing strategy
• Branding

Unit 9 – Planning

• Work and project planning
• Setting priorities
• Planning strategic goals

Unit 10 – Managing People

• Team management
• Leadership skills
• Communication with colleagues

Unit 11 – Conflict

• Problem situations
• Managing conflicts
• Making effective decisions

Unit 12 – Products

• Product development and evaluation
• Identifying customer needs
• Discussing product features

Grammar covered throughout the course:

• Present Simple / Continuous
• Past Simple
• Future forms (will / going to)
• Modals (can, must, should)
• Conditionals 0 & 1
• Countable / Uncountable Nouns
• Comparatives / Superlatives
• Passive Voice

Unit 1 – Brands

• Importance of brands and branding
• Discussing favourite brands
• Brand management challenges

Unit 2 – Travel

• Business travel arrangements
• Organising hotels and flights
• Communication while travelling

Unit 3 – Change

• Workplace changes
• Managing and implementing change
• Introducing new business processes

Unit 4 – Organisation

• Company structure
• Departments and roles
• Importance of internal communication

Unit 5 – Advertising

• Advertising campaigns
• Evaluating ad effectiveness
• Language used in advertising

Unit 6 – Money

• Financial terms
• Basics of cash flow
• Profit and costs

Unit 7 – Cultures

• Cultural differences in business
• International communication
• Impact of workplace cultures

Unit 8 – Human Resources

• Recruiting and managing staff
• Training and developing competencies
• Career development

Unit 9 – International Markets

• Developing international markets
• Global strategies
• Export and import processes

Unit 10 – Ethics

• Ethical issues in business
• Evaluating ethical decisions
• Company code of ethics

Unit 11 – Leadership

• Leadership styles
• Management skills and tactics
• Managing team work

Unit 12 – Competition

• Competitive strategies
• Establishing market position
• Achieving competitive advantage

Grammar & Language Focus Covered Throughout the Course:

• Present Simple / Continuous / Perfect
• Past Simple / Present Perfect
• Future forms (will / going to)
• Modals (can, could, must, should)
• Conditionals (0–2)
• Passive Voice
• Relative Clauses
• Reported Speech
• Vocabulary building and collocations

Unit 1 – Communication

• Advanced communication skills in meetings and presentations
• Barriers to effective communication
• Clear and persuasive expression

Unit 2 – International Marketing

• Global marketing strategies
• Market segmentation and positioning
• Branding and advertising analysis

Unit 3 – Building Relationships

• Building professional networks
• Cross‑cultural communication
• Corporate relationships and partnerships

Unit 4 – Success

• Definitions and factors of success
• Strategic success stories
• Analysing success in business

Unit 5 – Job Satisfaction

• Employee motivation and satisfaction
• Workplace culture
• Job satisfaction surveys and interpretations

Unit 6 – Risk

• Identifying business risks
• Risk analysis and mitigation strategies
• Discussion of real business risk cases

Unit 7 – Management Styles

• Different approaches to leadership
• Comparing management styles across cultures
• Leadership effectiveness and case discussions

Unit 8 – Team Building

• Creating and managing effective teams
• Group dynamics and conflict resolution
• Team performance evaluation

Unit 9 – Raising Finance

• Sources of business finance
• Investment options
• Financial decision‑making and budgeting

Unit 10 – Customer Service

• Customer expectations and service excellence
• Handling complaints and feedback
• Designing customer service protocols

Unit 11 – Crisis Management

• Understanding business crises
• Crisis communication
• Case studies of corporate crisis response

Unit 12 – Mergers and Acquisitions

• M&A processes and terminology
• Factors affecting mergers
• International expansion through acquisition

Grammar & Language Focus Covered Throughout the Course

• Advanced verb tenses (perfect forms, mixed conditionals)
• Reported speech and indirect questions
• Modal verbs for speculation, deduction and obligation
• Passive structures in business writing
• Relative clauses and advanced connectors
• Nominalisation and vocabulary enhancement
• Functional language for negotiations, presentations and emails

Unit 1 – First Impressions

• Making professional first impressions
• Introducing yourself and teams

Unit 2 – Training

• Planning professional training sessions
• Assessment and learning approaches

Unit 3 – Energy

• The energy sector and its challenges
• Managing energy resources

Unit 4 – Marketing

• Strategic marketing planning
• Market segmentation & advertising strategies

Unit 5 – Employment Trends

• Current employment trends
• Evolving global job markets

Unit 6 – Ethics

• Ethical decision making
• Business ethics frameworks

Unit 7 – Finance

• Financial strategy & reporting
• Investments and budgeting

Unit 8 – Consultants

• Consultancy practice and client relations
• Problem‑solving in professional services

Unit 9 – Strategy

• Business strategic planning
• Competitive analysis

Unit 10 – Online Business

• Digital business models
• E‑commerce strategy

Unit 11 – New Business

• Startups and innovation
• Business plan development

Unit 12 – Project Management

• Project planning & execution
• Efficient resource management

Grammar & Language Focus Covered:

✔ Advanced tenses (perfect, future forms)
✔ Mixed conditionals
✔ Reported speech & indirect questions
✔ Modals for speculation and deduction
✔ Advanced passive forms
✔ Relative clauses & discourse connectors
✔ Nominalisation & business collocations
✔ Functional language for negotiations, presentations, reports & emails

• You will learn important new words and phrases which you can use when you carry out the tasks in the unit. You can find definitions and examples, and listen to the pronunciation of new vocabulary.

• You will read authentic articles on a variety of topics from the Financial Times and other newspapers and books on business. You will develop your reading skills and learn essential business vocabulary. You will also be able to discuss the ideas and issues in the articles.

• You will hear authentic interviews with businesspeople and a variety of scripted recordings. You will develop listening skills such as listening for information and note-taking. You can also watch the interviews.

• You will be focused on common problem areas at intermediate level. You will become more accurate in your use of language. Each unit contains a Language review box which provides a review of key grammar items.